So you have this incredible idea. You’ve put some time into creating a blog, and now you’re ready for the world to see it. Now what? It’s time to learn How To Get Your Blog Off the Ground.
So You’ve Created A Blog. What’s Next?
You’re standing at a fork in the road marked with dozens of signs and directions, scratching your head. Where to from here?
Here are some tips to help you decide which path to take next and How To Get Your Blog Off the Ground.
Before You Take Off:
Whether your purpose is to share your thoughts with the world and just enjoy yourself or to monetize your blog, you need to be absolutely sure that the subject of your blog is something you can write about for a long time.
Here are some questions to ask yourself:
- Are you passionate about your blog subject?
- When you think of your blog subject, does your mind take off with endless topic possibilities? (You can always go searching for content ideas, but you need to be inspired enough that creativity comes from inside of you, too.)
- Does your blog topic allow for years’ worth of posts? If your niche is too broad, you’ll have a hard time staying focused and maintaining an audience. Bu if it’s too narrow, however, you may run out of content down the line.
If you’ve answered “Yes!” to these questions, it’s time to get your blog off the ground!
How To Get Your Blog Off the Ground
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Step 1: Create Content
While your blog doesn’t need to be chalk-full of content before you get started, you do need to have stuff available for people to read.
If your audience is impressed with your post, they’ll probably click around to see more of your stuff–which is the goal.
The more engagement with your blog, the better!
Don’t be discouraged if you don’t have a ton of content, though. Remember that someone finding your blog post is often the result of a search. They’ve just clicked on your blog because they feel like you have what they’re looking for.
Keep up the good work building your content!
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Step 2: Organize Your Blog
As the amount of content increases, organize your blog so that your readers can easily find what they’re looking for.
Blog platforms give you the options of categories, tags and pages. Take advantage of all three options (they will also improve your SEO). Organize your content so that someone searching for something specific (which you’ve just provided) can find all of your related content in the same area.
By doing this, you’re making it easy for them to engage with your blog, bettering their experience–and gaining a likely subscriber!
Step 3: Label Everything!
Give your content clear titles, taglines, keywords and descriptions. The more you tag, categorize, label and describe, the better chance your readers have of finding you.
It will also improve your SEO. Search engines use these tags, keywords and descriptions when searching for relevant results.
Make your titles catchy and your descriptions straightforward, including keywords.
Step 4: Find Your Audience and Learn How They Search
I’ve mentioned this in my other post, Starting a Blog? 5 Basics You Need to Know, but it’s worth mentioning again. Go where your audience is and market there.
That doesn’t mean spend loads of money you don’t have. It means promote yourself there. Use keywords and phrases that you know your audience will be typing in their search bars.
I learned (and I’m still learning) how to optimize my keywords to improve my SEO by actually searching the topic I provide to my audience. For example, I have a post about natural childbirth.
To research how to optimize my post, I went to the Google search bar and started typing things like “How To Have A Natural Birth,” or “Natural Birth…”
As I started typing, Google automatically started filling in the rest of my search request. I allowed Google to auto-finish my search and hit enter. From there I could see all the results and how they were worded.
Pay attention to how the top results are worded.
Beware of plagiarism. Don’t copy someone else’s content, but learn from their content and title your posts and descriptions accordingly.
Use whichever social media sites your target audience is likely to use. If you have professional content for businesses, think about which social media venues they’re likely to go to and have themselves.
Don’t spread yourself too thin by promoting yourself on every single social media site–remember, you have to stay active wherever you’re present online. The more accounts you have, the more time you must devote to maintaining them.
Some social media platforms yield better results to bloggers than others. Research those and start building a presence.
Step 5: Use Online Resources that Promote Your Content
I’ve already mentioned social media. It’s awesome because it’s mostly free. There are other resources out there, however.
Pinterest is known to be an incredible traffic mover for bloggers. If you’re promoting yourself on Pinterest, using a marketing resource like Tailwind is a great idea.
Remember, the more active you are on your social media accounts the more visible you’re going to remain. Using marketing tools, like Tailwind, will keep your account active and current while saving you valuable time. It will also apply expertise you may not have to improve your visibility.
I went from less than 1k to 65k monthly Pinterest views in 2 weeks using Tailwind and some simple principles. I’ll be posting more on that very soon.
Another online resource is connecting with like-minded bloggers, wherever they hang out. You can join Pinterest community boards, Tailwind tribes, online forums, and leave positive commentary on other blogs (you won’t gain any support by criticizing their content or being belligerent on their pages).
How To Get Your Blog Off the Ground
Don’t Forget To Team Up With Other Bloggers
I’ve learned something very valuable in my journey blogging. It’s easy to start thinking that you’re competing against other blogs and that you must “beat” them in some way.
Instead, connecting with other bloggers will work for you. Pinning someone else’s pin on your Pinterest board keeps you active and exposes both blogs.
Working together with other bloggers is actually an awesome resource. More seasoned, experienced bloggers will also have tips and resources to help you, and they are happy to share.
Get to know other bloggers, familiarize yourself with the blogs who have mastered their trade, especially if their niche is similar to yours.
It doesn’t hurt to look at other niches, too, if they are successful. They may have some tools and insights that will work for your niche. Focus on the masters of your niche, however, and learn from them.
They’ll likely have posts about their learning experience and mistakes. Read those posts and take notes.
They’re successful for a reason.
Blogging is a lot of fun, and it can be successful. There are hundreds of blogs making profits. There isn’t some weird, inner secret that keeps some blogs successful and others a source of frustration.
It’s all a combination of trial and error, creativity, marketing and hard, hard work.
It’s attainable and it’s doable. If you have the drive, the passion, and the goals, you’re already on the right track to a successful, thriving blog.
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