20 Simple Steps to Go Viral On Pinterest
Ready to go viral on Pinterest? I’m with you! I think it’s about time! I’m going to share with you 20, mind-blowingly simple steps to follow. I know they work, because this is exactly how I got several of my Pinterest pins to go viral.
Let’s take this step by step.
This post contains affiliate links.
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1: Your Blog Post Should Be SEO Friendly
I know you’re more than ready to go viral on Pinterest. It’s the blogger’s bread and butter, right? So let’s start there, with your blog post. Make sure, before you ever think about marketing your content on Pinterest, that your blog post is SEO friendly.
Does your blog contain the right amount of keywords? Are your headings, subheadings and Images all optimized (containing keywords and alt text)?
2: Your Topic Is In Demand
In order to go viral on Pinterest, don’t forget that your blog post is the end-point of that pin. The topic of your post plays a big role in how your Pinterest pin will perform. Make sure your topic is one you’ve researched and know your audience wants to read.
3: Your Keywords Match Between Your Blog Post and Your Pin
You want to go viral on Pinterest. You’ve made sure your blog post contains keywords and is search engine optimized. Now, it’s important to use the same keywords in your Pinterest pin title and description. Not only is this good for your blog, it also helps Pinterest place your pin in proper context.
The easier it can do this, the higher you’ll rank.
These are my actual results using this keyword strategy. I’ve ranked as #3 AND #4 for these search results, and another one of my pins has ranked in the top 10.
Here are several other blog topics of mine that have ranked at the top of the Pinterest search. Several are at #1–all by using this strategy!
4: Optimum Pin Image Size
It’s no secret that in order to go viral on Pinterest, you need to make Pinterest’s algorithm happy. One of the easiest and fastest ways to do that is to choose Pinterest’s preferred pin size when creating your templates. The preferred size is 1000 x 1500 px, or 2:3 ratio.
It’s okay to experiment with other sizes (some of my viral pins are longer and slimmer than 1000 x 1500 px), but don’t go overboard or your pin might be cut off on a reader’s screen.
5: High Quality Images
Low quality, pixelated or badly cropped images will totally work against you going viral on Pinterest. Crispy, high quality images are a must. That does not mean you have to pay for premium stock photos (although that doesn’t hurt). It does mean that if you’re using free images, they’ve got to be the best you can find.
Tip: If you’re scrounging around for free stock photos, don’t skimp! Take your time to find the best of the best of what’s available to you.
6: Awesome Pin Verbiage
In order to go viral on Pinterest, the actual verbiage on your pin must stand out. The phrasing on the pin needs to be powerful and catchy to get those clicks. Not only that, but the actual verbiage on your pin needs to contain keywords. Yes–it matters! Pinterest’s algorithm can actually read the text on your pin!
7: Powerful Click-To-Action On Pin Graphic
It’s not just about the ability of a pin to go viral on Pinterest, it’s also about getting clicks. The clicks are what brings the paycheck. Your pin verbiage should compel your reader to click on it to find whatever they’re looking for.
Words like, “Click Here,” or “Get It Now,” compel the reader to click through. Just be careful about getting too spammy.
8: Well-Designed Fonts
Font strategy is just as important as your pin image when it comes to going viral on Pinterest. Remember, Pinterest is a visual search engine. A searcher on Pinterest must be able to read the text at a glance when they’re scrolling through Pinterest.
Make sure your fonts are easy to read in a second or less. Be careful not to use too many fonts on one pin. An overly complicated pin design is hard to read and will totally fail.
9: SEO-Friendly Fonts
Fonts are a big deal in order to go viral on Pinterest, and not just for a Pinterest user, either. Not only is it important that a Pinterest user can read your pin, it’s important that Pinterest can read your pin, too! Have fun with your fonts, but don’t make them so fancy and swirly that Pinterest’s algorithm can’t read what’s on the pin.
Tip: If your background image has text, Pinterest will read that, too. Be careful what the text in image says–it could effect your pin’s ranking!
10: Visually Friendly Colors
If you want your pin to go viral on Pinterest, you should think very carefully about the colors you use. Your color choices can make or break your pin. Certain colors are just harder on the eyes than others, and the same is true for combinations. Stick to simple color combos that perform well.
If you aren’t sure which colors do well, experiment with different combos and go with the styles that get more clicks.
Tip: You should have a brand kit in place and it’s always best to stick with consistent colors related to your brand.
11: Brand Logo In A Strategic Place
A Pinterest pin that performs well and goes viral is almost always going to have an identifying mark on it. Not only is your brand logo crucial for building an online presence, it also sets you up to go viral on Pinterest because it builds trust and noticeability.
“Naked” pins are confusing to a reader, no matter how pretty.
Think of this way: There’s no point in acing a test if you forget to put your name on it, right? A pretty pin without your branding in a visible place is wasted potential.
12: Brand Styling
Your Pinterest pins are associated with your brand. In order to go viral on Pinterest, it’s important to build consistency in your pin styling. Styling your pins the same way doesn’t rank your pins, but it does leave impressions in people’s minds. The more you get pins out there with a recognizable style, the more people will remember you and will be likely to click on and share your pins.
Tip: You don’t have to make every pin exactly the same. Play around with your brand colors and fonts and create a few different types of pins. Then, follow the clicks! Create more of the type of pin that performs better than the others.
13: Website In View
Having a recognizable brand really helps you go viral on Pinterest. Now, I haven’t found that having my actual website URL vs having my blog’s name made a difference. For visibility, I put my website on my logo. I’ve seen other successful pinners simply use their brand.
Regardless of how you style your pin, your actual website address needs to be on your pin somewhere-either on the graphic or in the description. Even though people can simply click on your pin and go to your website, they need to be able to see the website and remember you.
14: Photo of You On Your Pinterest Profile
Going viral on Pinterest isn’t just about the pins you’re pinning. It’s about your Pinterest presence as a whole. Yes, you can go viral with very few followers and not a ton of viewers, but you do need to grow your following. The bigger following you have, the higher chances of going viral much more quickly. That being said, people like to see who they’re following. Your brand logo is cute, but your face is even cuter.
Put a photo of you as the profile photo and your brand in the background cover of your Pinterest account.
15: Consistent Pinning
To go viral on Pinterest, you have to pin consistently. If you don’t have it already, download Tailwind. Tailwind is an app that schedules and pins your pins for you so that you don’t have to sit on your phone, manually pinning all day. Most successful bloggers (any and all I’ve ever followed and learned from) use Tailwind.
Tailwind helped me grow my monthly viewers to over ONE MILLION in a matter of months. Having all those views is what set me up for even more viral pins.
16: Re-Pin High Performing Pins
A viral pin on Pinterest doesn’t always mean you created a winner and it takes off in minutes (although that’s really cool). A pin can go viral way after you created it. Watch your Pinterest analytics. If a pin is doing well, it’s okay to re-pin it every so often to keep the wind in its sails. Beware of over-pinning or spamming. That will actually hurt you.
Tips: Tailwind will help you stay in Pinterest’s best practices to avoid losing rankings due to spamming.
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17: Relevant Boards and Board Lists
If you want to go viral on Pinterest, make sure you’re pinning your pins to relevant boards so you avoid confusing Pinterest’s algorithm. A pin titled “How to Lose 10 Pounds in 60 Days” can easily be lost if you pin it to a board labeled “Summer Fashion.”
Make sure you’ve created plenty of relevant boards to give your pins plenty of destinations.
Tip: Tailwind has a feature called “Board Lists” where you can schedule a pin to multiple boards in one click by grouping all your relevant boards together. You can then use intervals to space out the time between pinning the same pin to stay in Pinterest’s best practices.
18: Legit Blog Content
A pin goes viral on Pinterest when it gets a ton of traffic in a short amount of time. The better the pin continues to do, the more Pinterest will offer that pin in the smart feed. Your entire Pinterest account will do better overall with a viral pin. That’s why it’s important that your blog content fulfills the promise of the pin. If it doesn’t, you’re going to have a lot of dissatisfied customers.
A high bounce rate is when people click over to your website but end up leaving without spending any time on your content or engaging. A high bounce rate makes your blog look bad. Make sure you’re actually writing good stuff to give your readers.
19: Fresh Content
Pinterest likes new content, and if you give Pinterest what it wants, you have a much higher chance of going viral. Pinterest views “fresh content” as new pins that you’ve created, with new images and text. That doesn’t mean it has to be a new blog post. It’s perfectly okay to create new pins for older blog posts–in fact, that’s exactly what you should do! Those new pins can go viral and revive that blog post.
20: Experiment with Pins and Follow the Clicks!
Your Pinterest analytics aren’t there for show. That’s your gauge to see what pins are working and what pins aren’t. Track your pins to see which ones perform the best in a 30-day period. That is your audience telling you what they like best. Build all your future pins around the designs and styles that have worked best for you. Follow those click!
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